On the occasion of Little Greene's new capsule collection GREEN, we traveled to London with a select group of journalists. It turned out to be two busy, enjoyable, and above all, inspiring days filled with the stories behind the 31 new green Little Greene colors, which were created in collaboration with the National Trust.

The day started very early! Journalists flew from both Amsterdam and Brussels to London Heathrow, where the group came together. This press trip included (chief) editors from interior titles like Eigen Huis & Interieur, Elle Decoration, Residence, Seasons, Stekmagazine, Wonen landelijke Stijl, Ariadne At Home, and content agencies Dutch Style Company and Design Press. Upon arrival, the program commenced at the beautiful Syon Park, where we honored the international interior design fair Decorex with our visit.

At this fair, we had our first introduction to the new GREEN collection from Little Greene. David Mottershead, founder and Managing Director of the English paint and wallpaper brand, presented the latest shades of green at the Little Greene stand to the invited press. All 31 new green shades were featured and showcased with beautiful atmospheric images. The historical stories behind the colors were also shared, illustrated by images of the historic houses and parks on which the new colors are based.

David Mottershead is enthusiastic about the new collection: "Through our collaboration with the National Trust, we have access to over 350 significant historical interiors. This gives us an unparalleled opportunity to delve into a prestigious and eclectic mix of decorative styles. The many sources of inspiration at our disposal make it a fascinating task. The most challenging part of putting together the GREEN collection was distilling our findings into a smaller selection of colors that today’s interior designers will welcome." Examples of some intriguing stories behind the stunning new green shades include Beatrix Potter's (author of Peter Rabbit) farm in Cumbria, the rotating writing lodge of 19th-century playwright George Bernard Shaw, and even the mythical birds from the wallpaper that the rococo furniture maker Chippendale hung in the Palladian house Nostell Priory in the 18th century.

During the Decorex visit, there was also plenty of time for the press to explore the fair at their own pace. In the afternoon, hungry stomachs were satisfied with a delicious three-course lunch that was surprisingly good for a trade fair restaurant.

At the end of the day, our chauffeur dropped us off at our hotel, 11 Cadogan Gardens, in stylish Chelsea. Here, after a charming welcome, we could freshen up in our luxurious hotel rooms. Some couldn’t resist the temptation to do a bit of shopping on the nearby King’s Road, a shopping street filled with beautiful boutiques and designer brands. In the evening, we all headed to Bluebird restaurant, where we enjoyed a delightful dinner with the Little Greene team until late.

After a good night’s sleep and a delicious breakfast, we walked to Little Greene’s brand new Chelsea showroom. This showroom was so new that it opened exclusively for Dutch journalists just one day before the official opening. Specially flown in from Paris, Little Greene’s color expert Vincent Vallée was ready to share even more insights into color with us. After his passionate presentation and a light lunch, everyone had free time to fill as they wished. Some went shopping or visited the V&A Museum, while others explored the Design Center in Chelsea Harbour. By the end of the afternoon, we headed back towards the airport. After two colorful and enjoyable days, the journalists had gathered enough ‘green’ color inspiration to work with!