For a large number of clients, we also take care of media planning and buying, including KLAFS.

A component of the 2024 media plan is a segment in the television home program "Van Woonvilla naar Droomvilla" on RTL4. In each episode, viewers are taken through the entire renovation process of a project designed and furnished by Designa Architectuur BNA & Interieur BNI. The clients of KLAFS and Designa match, which makes the collaboration successful.

To provide the viewer with a good introduction to KLAFS, a segment was filmed in the newest KLAFS showroom in Tilburg. In this segment, presenter Marit van Bohemen and KLAFS Director Netherlands Peter Rietveld discuss KLAFS's approach, showcasing and explaining the various (custom) saunas. Later in the broadcast, viewers could see the result of an integrated and custom-made sauna by KLAFS. In the residential project featured in that episode, a KLAFS sauna is part of the wellness area for the residents. Together with architect Bertram Terpstra, Peter discusses how the sauna was tailored to the residents' wishes.

To support the broadcast and this segment, additional communication channels were utilized, such as newsletters and social media posts from "Van Woonvilla naar Droomvilla." KLAFS also shared the segment on its social media channels, complete with English subtitles.

This collaboration has led to an intensification of the partnership between KLAFS and design agency Designa Architectuur. In addition to brand awareness, this collaboration provides commercial benefits: a partnership that works on various fronts and strengthens each other.