Every year, at the end of September, the Küchenmeile takes place in Germany. At various locations around the A30, kitchen brands showcase their innovations during this 6-day kitchen fair. Berbel has been part of this important trade fair for many years. At the area30 venue in Löhne, which is located by the A30, they meet with trade professionals, kitchen studios, retailers, and other stakeholders. This year was no different.

Well-presented innovations are the highlights of the tastefully designed stand, alongside the existing showpieces. A lot of information and experiences are exchanged, orders are placed, and anyone interested can partake in the berbel Academy for about 10 minutes, where the technical story is conveyed in easy-to-understand language.

In addition to trade professionals and kitchen studios, this is also the fair for trade journalists. All innovations are presented together over several days. A fantastic opportunity to invite the trade press to the berbel stand for a cup of coffee, a presentation on new products, a berbel Academy session if desired, and of course, a moment to catch up personally.

Traditionally, Monday is the 'Dutch Day.' For that reason, we chose to invite the Dutch kitchen trade press for a meeting on Monday. It was a successful day during which we spoke with and informed most of the trade press. A couple of journalists were unable to visit area30 on Monday and spoke with colleagues on another day. This way, we were able to (re)engage all Dutch kitchen trade press with berbel, its innovations, and berbel's unique extraction concept. Of course, the press releases and visual materials were already prepared and sent to them before they entered the berbel stand.

Thank you for your visit: Design Vakblad Keukens, Keukenbouw, UwKeukenProf.nl, UWKeuken, Keuken & Design, Keuken & BadTechniek, and Keuken & Interieur Magazine.